2024 SEO Glossary Terms: Understand Key Definitions

SEO Glossary Terms

SEO Glossary

Are you trying to get a simple English definition of a few SEO terms in an SEO glossary?

SEO is a complex subject. Many terms will confuse you, especially if you’re new to SEO.

Therefore, we’ve created this post, jam-packed with phrases ranging from fundamental ideas to sophisticated methods.

In this article, you will learn about the following:

  • Definitions for the majority of SEO terminology
  • Their advantages or disadvantages (for a few definitions in SEO)
  • FAQs, along with additional

SEO Glossary: 100+ Must-Know SEO Terms in 2024



Accelerated Mobile Pages (AMP): Google launched this open-source HTML framework. These lightweight websites should give mobile users a speedy experience. AMP does not affect Google rankings.

Above the Fold: It’s just the top portion of a webpage. It also describes the area of a webpage that visitors may view without having to scroll. Anything “below the fold” is something you must scroll down to read.

Algorithm: Google employs “several factors,” sometimes known as algorithms, to determine the ranking of web pages in its search results. These variables include backlinks, expertise, user experience, and article quality.

Alt Text: Another name for it is ALTERNATE text, a succinct description of an image. The “meaning of the images” that you employ in your blog posts or web pages is provided by the ALT text.

Anchor Text: In a hyperlink, anchor text is the text that can be clicked. It is best SEO practice to link to other pages using descriptive anchor text. Search engines like Google facilitate the comprehension of the link’s context.

AI Content: “Automated content” produced using artificial intelligence systems such as ChatGPT, Google Bard, Jasper AI, and so forth is called AI content. To increase your search engine ranks or establish authority, it is preferable not to rely on something other than AI content.


Backlink: A backlink is a link pointing to your website from another website. Backlinks are quite beneficial to increase search traffic and establish your website’s authority.

Black Hat SEO: Techniques to manipulate search engine ranks, primarily by breaking search engine guidelines, are called “black hat SEO.” These strategies include cloaking, keyword stuffing, doorway pages, and more.

Bounce rate: The portion of site visitors that exit after only reading or viewing one page. Bad conversions are generally the result of high bounce rates.

Breadcrumbs: In search engine optimization, breadcrumbs are navigational features that indicate to users where they are on a page. This improves user experience and crawling for you.


Canonical URL: When there are multiple versions of a page, the URL of the MAIN version of the page is the canonical URL. For a web page, this is the recommended URL. These URLs aid in avoiding problems with duplicating material.

Cloaking: The technique of displaying distinct material to people and search engines. It’s a dishonest technique that tricks search engines and can have a website penalized

Crawler: A crawler is an online bot or program that search engines use to index and crawl web pages.

Click-Through Rate (CTR): CTR is the proportion of users who, out of all impressions (those who see the link), click on a particular link. Clicks ÷ impressions equal CTR. Your CTR would be 10%, for instance, if you got 100 impressions and ten clicks.

Custom 404 Page: When a website user tries to access a page that is not there, a custom 404 page—also called an error page—is presented. To show popular posts or pages on your website, you can make custom 404 pages.

CSS (Cascading Style Sheets): HTML texts can be formatted using a coding language called CSS. It gives web documents more style (fonts, colors, spacing, etc.).

Call to Action (CTA): A call to action (CTA) is an instruction on a web page that prompts users to complete a specific task, like subscribing to your newsletter, liking and following your Facebook page, or making a purchase.


Duplicate Content: Material that exists in several online places is referred to as this material. Duplicate material might hurt your website’s search engine rankings because Google favors original, educational information. To identify same content, you can utilize programs like Copyscape.

Disavow: In SEO, disavowing entails alerting search engines to manually penalize your website for artificial linkages. It is a way to instruct Google to treat some links on your website as insignificant or not worth clicking. You can use this functionality if you have links that are spammy.

Dwell Time: The average time an individual spends on a website’s webpage before returning to the search results. The searcher is NOT satisfied with the outcome if a page has a shorter dwell time.

Directory Submission: Adding a website’s URL to internet directories is a link-building tactic. An off-page SEO strategy to increase backlinks to a website is this one.

Doorway Pages: These pages have zero value for people and are made only to rank highly for search engines. It’s a negative habit that can lead to low rankings for websites.

Dofollow Link: This link distributes link juice, also known as link authority and SEO value, between pages.


E-A-T: It represents three key concepts: authority, trustworthiness, and expertise. Google has added another E, which is now E-E-A-T. The extra “E” stands for Experience. Google takes these things into account when assessing a website’s quality, authority, and credibility.

External Link: A link that takes users from one website to an external one.

Evergreen Content: This type of content is still applicable years later. If your content is outstanding, it helps you keep the same traffic levels and draws in new readers.

Engagement Metrics: These analytics measure how visitors engage with the material on your website. These may consist of,

  • Time on page/site
  • New vs. returning visitors
  • Bounce rate
  • CTR

Exact Match Domain (EMD): A domain name that precisely matches a search query or keyword. Better search rankings for that particular keyword are achieved by using these.

Exit Rate: The percentage of visitors who depart a website from a certain page, commonly used to measure the success of landing pages or user flow.


Featured Snippets: Short text excerpts known as “Featured Snippets” are displayed at the top of Google search results. Google launched these to aid users in finding information fast for a few commonly searched terms. “Position Zero” searches are another term for these.

Freshness: Since it gives priority to information that is more recent, fresh, and updated for the majority of queries or keywords, “freshness” is a crucial ranking element in search algorithms.

First Link Priority: Google will always give priority to the first link if you link to the same page more than once.

Footer Links: These links can be found in the “footer,” or bottom portion, of a webpage.

First Contentful Paint (FCP): A performance indicator that gauges how long it takes for a page’s FIRST piece of content to show up.

Focus Keyword: It is regarded as the PRIMARY target keyword or search phrase for which a website is optimized in order to raise its natural search engine ranks.


Google Analytics: Google offers this FREE website analytics tool to monitor user activity and website traffic.

Google My Business (GMB): Another free resource from Google to assist companies with setting up and maintaining an internet presence is this one. Companies can display their contact details, including phone number, email address, and website URL.

Google Search Console: A free tool that Google released to assist website owners in keeping an eye on their site’s visibility in Google search results. You may see the crawling errors, search queries, and indexing status of your website.

Google Panda: A 2011 Google algorithm change that penalized low-quality websites with sparse content.

Google Penguin: A 2012 Google algorithm change intended to penalize websites using unscrupulous SEO techniques to obtain links.

Google Pigeon: A 2014 Google algorithm change that raised local firms’ ranks in search results. With this upgrade, visitors searching for nearby companies listed in organic search results will receive more precise and pertinent results.

Google RankBrain: Google introduced this machine learning-based search engine algorithm in 2005 with the goal of giving people more relevant search results.

Guest blogging: As a link-building tactic, guest blogging, also known as guest posting, is producing complimentary material for other websites in exchange for hyperlinks to your own.

Google Trends: It is a free tool provided by Google that examines the popularity of the most popular search terms in different nations.


H1 tag: On a webpage, this heading tag is most likely the most significant. It is frequently employed to denote the page’s primary subject or theme.

H2 tag: The purpose of this secondary heading tag is to indicate the subtopics of the page.

H3 to H6 tags: Even more specific subtopics within the page are identified by these tags. The highest section level is H3, while the lowest is H6.

Hreflang: The language and geographic targeting of a webpage can be specified using the HTML attribute hreflang. This element enables search engines to present the relevant version of that page according to the nation (or language settings) of the user.

Homepage: This is the home page of your website, which is usually the first thing people see when they arrive.

Hub: A curated collection of well-organized content on a single, focused topic is called a hub (or content hub). Another name for these is “topic clusters.”

.htaccess File: A secret file called .htaccess (hypertext access) allows you to customize your website’s settings without changing the Apache server. Numerous configuration options are available, including IP management and redirection.

HTML (Hypertext Markup Language): It is the main markup language used in the development of websites and web apps.

HTTPS: An extension of the Hypertext Transfer Protocol (HTTP) is the Hypertext Transfer Protocol Secure (HTTPS). Since it encrypts all data sent between a client’s website and a web service, it is required for all websites and online stores.


Image SEO: Image SEO optimizes website images for search engines. The image’s alt text, filename, and caption should contain relevant keywords.

Inbound link: Linking to your website from another. Inbound links to BloggersPassion would occur if Google linked to us. Inbound links assist search engines recognize your website as authoritative.

Indexing: Search engines like Google index material before a search to respond faster. Search engines use it as a “database” to store and retrieve website data.

Internal link: These links take users from one page on your website to another.


JavaScript (JS): It is a programming language that compiles just-in-time and is used to make dynamic, interactive websites.

Jump link: This specific type of link facilitates quicker content navigation for visitors to your website. You can use them to make links to particular parts of your website or article. These links direct you to a certain section of the website.


Keyword: A word or phrase typed into a search engine, like Google or Yahoo, to obtain details about a product or topic.

Keyword research: The process of looking up appropriate keywords for your website. It’s frequently done to increase search engine traffic to your website.

Keyword cannibalization: When two or more pages on your website target the same keyword, you have an SEO problem. It is problematic because it makes it difficult for search engines to decide which of those pages to rank. It seems as though you are contextualizing the clicks, content, optimization, and other aspects of your own website.

Keyword clustering: Putting related keywords into clusters is a smart strategy. It can assist you in conducting more thorough keyword research and in producing content that is incredibly relevant and multi-keyword optimized.

Keyword Difficulty (KD): This indicator assesses the level of difficulty associated with ranking for a specific keyword or search query. A keyword with a difficulty level of 0 is considered easier to rank than one with a score of 100.

Keyword density: This indicates the keyword frequency on a page. Many search engines penalize pages with high keyword density as a “spammy technique” and lower rankings.

Keyword stuffing: To rank higher in search results, utilizing too many SAME keywords is bad SEO. It can penalize a website since search engines consider it spammy.

Keyword Prominence: Good SEO technique involves placing keywords in “prominent places” on a page, such as meta description, heading tags, picture ALT tags, subheadings, etc. When keywords come near the start of titles and other crucial areas, they are more apparent.

Knowledge panel: Google displays an information box (top right on “desktop only”) when you search for persons, places, organizations, etc.

KPI (Key performance indicator): These metrics assess webpage performance. These data include average customer value, visit time, search visibility, organic CTR, etc.


Link building: Building links from other websites to yours. Your website becomes more trustworthy and authoritative.

Link juice: From one page to another, links convey link juice (or authority). More frequent links to a web page mean better link juice, which boosts its rating.

Long-tail keyword: Keyword phrase of three or more words. Ranking for these keywords is easier than short-tail keywords because they are less competitive.

Link bait: This material is designed to get backlinks. This content covers ultimate guides, monster lists, how-tos, etc.

Link Exchange: Two or more websites agree to link to each other to build links.

Link Reclamation: This is a link-building approach to recover lost links. Semrush makes finding missing backlinks easy.

Local Business Schema: Add this structured data markup code to your company’ website for local SEO.

Local Citation: It includes any online mention of your company’s name, phone number, address, etc.

Local SEO: It optimizes a website or business for local search results. Local SEO benefits any physical business.


Meta description: This is a search engine result description of a website. Interesting meta descriptions boost CTR.

Mobile-friendly website: A mobile-friendly website that is easy to navigate.

Meta tags: These tags provide meta descriptions, picture alt tags, titles, and other pertinent information about your webpages to search engines.


Negative keywords: You can choose which words or phrases Google should not display your adverts for. If you are an eBook seller, for instance, you may wish to include the negative keyword “free” to stop your advertisements from showing up for searches such as “free ebooks.”

Negative SEO: This is a poor SEO strategy that aims to demolish another website’s search engine rankings. It entails actions like as building the target website with spammy backlinks, unfavorable user ratings, reviews, and so forth.

Nofollow links: These links tell search engines not to utilize them when determining a page’s ranking. Links with authority or link juice that pass through to search engines are ignored.

Navigation: This functions as a sort of “menu” that guides visitors around a website. A well-designed website has reduced bounce rates and improves user experience.


On-page SEO: This is the procedure for improving a website’s structure, code, and content so that it ranks higher in search results. The use of keywords, title tags, meta descriptions, and page speed are examples of on-page SEO elements.

Off-page SEO: It describes every step you take off of your website to raise your search engine rankings. These include obtaining mentions, reviews, and links, among other things.

Outbound links: These are links that lead to different websites.

Organic search: The FREE listings are found in these search results. Through unpaid search results, you can find websites using organic search.

Over-optimization: Attempting to overly optimize your pages for search engines is a terrible SEO technique. Typically, this is accomplished by focusing on one or two keywords and overusing them across the page.

Open Graph meta tags: When URLs are posted on social networking platforms like Facebook, Twitter, and the like, these snippets, also known as previews, regulate how those URLs appear. These tags provide important details including the image, description, and title of the page.

Orphan page: There are NOTHING internal links on this webpage. This indicates that a user has to know the precise URL in order to view the website. They harm the architecture of your website.


Page loading speed: The entire duration required for a webpage to load. There once was a rating component for page speed. Because it has an impact on bounce rate and user experience on a website, it remains a crucial indicator.

Page title: The text that shows up in a browser’s title bar when a page loads.

Ping: An email (sometimes called a pinging) sent to search engines upon the publication of a new webpage. fresh pages on a website (or fresh blog entries) can be quickly indexed in search results with its assistance.

PPC (Pay Per Click): Pay-per-click advertising charges publishers per click. These adverts usually appear above organic search results.

PBN: PBNs (Private Blog Networks) are platforms that only connect to other websites to boost search rankings. Google often penalizes networks.

Pogo-sticking: Pogo-sticking occurs when a searcher visits multiple search results to find the right information or product.


QDF (Query Deserves Freshness): This is Google’s re-ranking feature, which allows it to display NEWER websites in search results (instead of older ones). The main reason QDF results appear is when a specific search word becomes popular suddenly or is trending.

Query: A word, phrase, or search term used to find information in search engines.

Query Intent: Query or phrase intent. Informational, navigational, or transactional intent.

Quality Link: An authoritative website provides this hyperlink. These are great for website ranking.

Quality Score: A backlink quality indicator. Google uses these ratings to swiftly evaluate backlinks.

Quick Wins: These simple modifications can boost a website’s search ranks. Update outdated pages, optimise titles, meta descriptions, remove poisonous links, etc. for quick wins.


Ranking factors: Search engines use these signals to rank pages. They include quality backlinks, linkages, search intent, etc.

Relevance: Search engines utilize this factor to determine a page’s relevance to a user’s query. Headings and text body relevancy are crucial.

Redirection: It transfers users between web pages. Benefits include transferring a website to a new URL, resolving broken links, etc. The most common redirects are 301, 302, and Meta Refresh.

Robots.txt: This file tells search engines which URLs to crawl on your website. It generally prevents search engines from crawling unpublished pages. It just hides a website from Google.

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