Link Building Strategy for Niche Sites: The Ultimate Guide

Link Building Strategy

I covered some advice for building your specialized website in the preceding piece. Among these suggestions, link building was one of the most significant.

Link building is crucial to the development of any website. Whether it is a niche site or a long-term website has no bearing. Although link building used to happen naturally, it now needs to be done manually due to rising competition.

Even if quality content alone can help a website rank, the possibilities are slim in a crowded market. Today, I’ll be revealing with you the entire, step-by-step link-building procedure you may use on your specialized website to boost its authority and search rating.

Link Building Strategy to Get Success With Niche Sites

While thousands of people profit by flipping their specialty websites for millions of dollars, the majority of other people struggle to make even a dollar.

Do you understand the cause?

The majority of people are ignorant of how crucial link building is to the expansion of a niche website. Those in the know are also the most unwilling to perform.

People believe that creating links is as challenging as climbing the Himalayas. This is the reason why there are thousands of gigs on Fiverr and hundreds of SEO companies that promise the moon.

Although you can count on an excellent content from a freelancer, link building is not a problem that can be solved perfectly. Most SEO agencies that provide low-cost services employ blackhat SEO strategies, which never guarantee your rankings.

I am aware of the issue you are having, so let me walk you through the procedure step-by-step so you may obtain high-quality connections for your website.

In order to gradually develop your links, I divided the various strategies into several months. This protects you from Google’s gaze while also looking good.

Not that the strategy described in Month 1 cannot be applied in Month 2. However, it is not advised to employ a strategy before it has been suggested.

Example: Before even publishing at least five posts on your site, you shouldn’t perform guest posting on other relevant blogs.

Niche Link Building Strategy: Month 1

In order for connection building to appear natural, it must be done with care. You don’t want Google to become aware of your blog.

There are a few techniques you may use on your specialty site to receive the initial boost, even though it is not advised to start building links right away. You can also get the out of the sandbox using these techniques.

What is a sandbox in SEO?

On new websites, there is allegedly a filter called the Google Sandbox. As a result, a website’s most crucial keywords and keyword phrases do not acquire favorable ranks. A site is nevertheless negatively impacted by the Sandbox effect even if it has quality content, lots of incoming links, and a high Google PageRank.

Social cues are a huge aid in swiftly leaving the sandbox.

Note: It’s possible that these techniques won’t have much of an impact on your domain authority or ranking. However, these links are useful for broadening your link profile.

Doing Blog Commenting:

One of the most underutilized link-building strategies is blog commenting. This approach, which is well-liked by beginners, has benefits of its own in addition to obtaining a no-follow link from a respectable blog.

Here’s the thing:

No-follow links have no impact on the authority of your blog.

Why then should we leave comments on specialized blogs? We would be better off improving and accomplishing something.

The issue at hand is not one of authority. Let’s break down the benefits of blog comments into their various components.

Help you in diversifying your link profile

Leaving comments on blogs can gain you no-follow links. No-follow links don’t provide your blog any authority, but they are crucial for diversifying the link profile. A site should have a healthy balance of do-follow and no-follow links directed at it.

Blog comment

So should you be worried about the ratio?

No! You need not be concerned about the ratio if your blogs are receiving high-quality, reliable links.

Good blog comments will increase your blog’s targeted traffic.

More Comments = More Traffic

It aids in connecting you with influential people in your field.

So how to do blog commenting in the right way?

Here are few quick tips:

  • Try to comment on blogs that are relevant to your niche. Links that are pertinent will always be worth more than links that are not.
  • Avoid blogs that receive a lot of comments. The value of links decreases as more links are added to the page.
  • Be sure to only comment on blogs that have permitted comments. By doing this, you may be certain that your remark will be accepted.
  • Avoid making a minor statement. Prior to posting a comment, take sure to read the entire article.
  • Attempt to respond to any responses you receive.
  • Try to stay away from leaving comments on spammy websites.
  • Instead of concentrating on number, try to go for quality.

I hope the information above is helpful.

Pro tip: Where can I locate niche-relevant blogs to comment on?

Just typing in a google search will lead you to these websites. Simply type “intitle:[topic] “2..20 comments” into your search engine.

Note: Do not include the quotes in your search

Go for Selected Web Directories

Web directories continue to be helpful for building authority links in the beginning. There are a few free web directories, while the majority of reputable ones charge for inclusion.

Your budget will determine this. These links are essential to purchase if you have the money.

The primary issue with free directories is the excessively long processing times for submissions. You won’t get many links in the end.

Few useful tips:

  • To submit your links, look for a directory that is relevant to your industry. Additionally, be sure to submit your blog in the appropriate category.
  • If you are paying for them, try to choose web directories with good DA ratings.
  • Try to stay away from Fiverr and Seoclerk services as the most of them are garbage.

Pro Tip: Using Google to look for web directories is simple. Another option is DropMyLink.

Search for – intitle:[topic] “directory”

Using Popular Social Bookmarking Websites

Social bookmarking is an incredibly underrated way to build links.


Unless you want to simply use social bookmarking to rank your website.

These links might help you vary your link profile extremely effectively. If you obtain several of these, you will be largely secure.

While the majority of them have the dofollow property, some websites also return a nofollow link.

So how can I get a link from these sites?

It is quite easy. Simply share your article on these websites.

Example of few popular social bookmarking sites:

  • ScoopIt
  • Digg
  • Reddit
  • Delicious
  • Tumblr

Few Tips –

  1. Before sharing your content, be sure it is interesting.
  2. To be on the safe side, avoid low DA websites as well.

Niche Sites Link Building Guide: Month 2

Thus, we are now in the second month.

Make sure your blog has at least four or five posts. since the referral traffic might also be beneficial to you.

Get Links from Top Discussion Forums

They must have served some function for you. These are also pretty helpful for obtaining links.

Although it could be fairly dull, the time will be well spent. From a small number of forum links, I’ve seen blogs place in the top five.

The abundance of forums for any conceivable subject is a major benefit that we enjoy. So, you are unable to complain there.

The forums are beneficial for both finding post ideas and targeting visitors.

Few Useful Tips:

  • Use forums that are related to your niche. There are hundreds of them; all it takes is a quick Google search to find some. Relevance plays a crucial role in connection creation.
  • Create an active profile before spamming links. The major reason most forum link building initiatives fail is spamming. Spamming usually gets you banned. Also lost are the links. Also, make sure your post fits the thread.
  • Most forums let you link your profile and signature. Include them.

Don’t spam. Keep Quality your priority.

Link Building For Niche Sites: Month 3

The techniques listed below are also applicable to the winter months.

Using Resource Pages

These pages are goldmines.

There are 3 main reasons:

  • There are already a large number of links going to these pages.
  • Links to resources are very popular. A resource should be included in every post you publish if you want to gain an advantage and obtain free links.
  • Due to the frequent appearance of these pages in search results, you also receive targeted traffic. Links within content have advantages of their own.

The main issue is that securing these links is more difficult than social bookmarking or blog commenting.

So how can you secure these links?

To start, make sure your post for the resource page is thorough and useful as well. To be included among other resources, it must appear to be a resource page. Right 🙂 .

Additionally, make sure your website appears professional.

The next step is to locate an appropriate resource page. You can easily find them by performing a quick Google search or by using a service like DropMyLink.

The owner must then be contacted in order to secure the link. The more significant portion is this.

Few must follow tips:

  • Make sure to keep your email short and sweet. No need of begging.
  • Try to convince him, why the post should be among the resources. If you are able to convince him, then you can easily get your link up there.
  • Also, try to follow up the email if you don’t get a reply. Most of the cases people overlook emails. It’s normal, I do too. You just need to give them a reminder.

Bonus Template: You can use to contact the Resource Owners

Hey [Name],

I came across your blog while looking for [topic] and couldn’t help but notice the fantastic post on “[Post Name]”. You did a fantastic job with the post, and it was quite helpful.

However, I recently published a post on “[Post Name]” that I think would be a great fit to the page. If you are interested, just ping me, and I will be more than happy to send you the link.


Note: Don’t copy the email template exactly. It’s just an illustration to help you understand how it should be done.

Do Guest Posting

The simplest way to obtain links is likely by guest posting. Finding blogs that accept guest posts is easy given the millions of blogs that exist online.

By posting engaging and engaging information, everyone wants his audience to interact. A guest post might be the simplest way to go about it. But if you’re going after sites with greater DA, it’s not always simple.

Steps to follow for guest posting:

1. The first step is to locate a blog that allows guest posting. You can tell whether a given blog will accept a guest article with just one easy email. Any ‘write for us’ page the author may have is irrelevant. Additionally, make sure the blog has a DA of at least 20 or higher.

2. Finding a fantastic guest post idea is the second step. You can read their previously published blog posts to learn more. Make sure the post is informative and interesting. Don’t assume that providing a free detailed essay will be a waste of effort. The effort is worthwhile.

3. Sending the post to be published is the next step. Before sending the final document, double-check the prerequisites. Regardless of the restrictions, don’t forget to include an author biography and in-content links.

4. Let your readers know about the post. It is also possible to mention it on your about me page. This will help you look more credible.

Challenging with Guest Posting:

  • The majority of high DA websites won’t take free guest posts. Regardless of the quality of your content, you must pay a significant sum to have it published. This makes getting a link from these websites impossible for someone on a tight budget.
  • Even if your guest post is accepted and published, the site owner no-follows all the links and occasionally even the author bio.
  • It is awful to have a rule like “Minimum three thousand words.” Sometimes it is impossible to meet the standards.

Four Easy ways to find Blogs Accepting Guest Posts

Google search:

By using certain keywords in your search, you can quickly find opportunities for guest posting. Below, I’ve listed a few of them.

  • Your Keyword “guest post”
  • Your Keyword “write for us.”
  • Your Keyword “guest article”
  • Your Keyword “guest post opportunities.”
  • Your Keyword “contribute to our site.”
  • Your Keyword “submit your content.”

Example: If I wanted to find content related to treadmills, I would search for treadmills “write for us.”

If your search yields no results, try using a broader keyword. That would be fitness in this instance.

2. Reverse Image Search:

This approach is very intriguing. You must first identify a prominent influencer in your niche who regularly publishes guest posts. Grab a hold of his author photo and perform a Google search.

This will make it simple to locate potential targets.

3. Twitter (X):

Twitter search guest post

Another excellent resource for finding influencers is Twitter. To find guest posts made by people, simply search for certain keywords like “contribution” and your niche, etc.

4. DropMyLink:

Bonus email template for communicating with the blog owner:

Hello, [name]

I’ve been reading [Blog Name] for a while. You might have seen my comment on your X post (which, by the way, was an outstanding piece).

I want to write a guest post for, so I’m writing to you about it.

I’ve been coming up with post ideas that I think would be quite valuable to your readers.

-Post Concept #1

-Post Concept #2

-Post Concept #3

I’ll make sure that the article is jam-packed with unique material.

Here is a link to a guest article I recently wrote for to give you an idea of the caliber I’ll bring to your website.

Please feel free to contribute any post ideas you may have.



Brian Dean from Backlinko says:

  • You receive backlinks from reputable websites.
  • People regard you as an authority figure.
  • Your site receives a rush of targeted referral visitors.

Using Guestographics

The most popular technique right now is guestographics. In order to obtain links using this technique, you effectively employ an infographic as a guest post.

Brian Dean of Backlinko is the author of the phrase.

Start with the fundamentals.

What is an infographic?

Pinterest infographic

An infographic (like the one above) is a popular type of content marketing that can assist you in demystifying a complex topic or transforming an inherently uninteresting topic into an engaging one.

Now that you are familiar with infographics, let’s discover how to use the technique to obtain authoritative connections.

What to do next:

Step 1: The first step is to come up with an infographic idea. The most crucial step is this one. An infographic that won’t convert well is not something you want to invest in. Make sure it relates to your area of expertise.


Find an infographic concept that has already succeeded as a solution. I’m not telling you to replicate an infographic, though.

Amazing infographics are easy to find on Pinterest.

Excellent thought! Hope you understand.

Step 2: Making the infographic is the next step after coming up with a fantastic idea. Either you or a third party can develop it.

While I do not advise making your own infographic unless you have some design expertise. Links are not something you can anticipate from a poor infographic. To simplify your work, you can use templates from websites like Piktochart.


If you’re considering outsourcing it, designers can be found on websites like UpWork. Don’t forget to verify their reviews and be sure to specify all the prerequisites.

Step 3: Find probable targets is the third stage. Numerous options exist for doing this. Utilize Google Sheets to keep yourself organized.


Find a relevant infographic, then. Grab the article and enter the link in Ahrefs. Observe the backlinks.

The blogs that have linked to the infographic are listed. Make sure you choose a well-liked one.

Google Image inverted:

Search target guestographics

This is a fantastic method for locating targets. Simply search the infographic, and Google will display the websites where it has been incorporated.

Step 4: Send a letter to the possible recipients. Offer them exclusive content as well. Infographics complement a brief bit of content fairly effectively. They will be delighted to publish your infographic if you do this.

Make sure your email is brief and to the point. Add a link to the content as well.

Quick tips about infographic:

  • An infographic may be created for $5 on Fiverr or $500 on UpWork. No matter what, quality counts. Ensure it is above average.
  • Infographics also receive many of shares. Make sure the infographic contains a lot of facts. You will acquire additional shares in this method.
  • There is a potential that your infographic has been used without a link back to your blog. Be sure to check on Google, then politely email them.
  • There are a few sites where you may submit your infographic, similar to web directories. You may also employ them.

Top 20 Free Infographic Directories

  • Get authority links fast. This speeds ranking.
  • Create anchors.
  • Control your links fully.
WebsiteURLPRRegistration RequiredFollow/No Follow Link
Slideshare to website on profile is No Follow
Infographics Showcase – (anchor text = name)
Infographics Archivehttp://www.infographicsarchive.com5NoFollow – (anchor text = url)
Reddit Follow
NerdGraphhttp://www.nerdgraph.com4NoFollow – (anchor text = url)
Love Infographicshttp://www.loveinfographics.com4YesNo Follow
Submit Infographicshttp://submitinfographics.com4NoFollow – (anchor text = name)
The Infographicshttp://theinfographics.blogspot.com3NoFollow – (2) Image link and name
Infographix Directory – (anchor text = name)
Infographic Sitehttp://infographicsite.com3NoFollow – (anchor text = name)
Infgraphaholichttp://infographaholic.tumblr.com3NoFollow (image link)
Infographic Posthttp://www.infographicpost.com3NoFollow – Can provide embed code
Infographics Onlyhttp://www.infographicsonly.com3NoFollow – (anchor text = name)
Fuck yeah Infographicshttp://fuckyeahinfographics.tumblr.com3NoFollow – (anchor text = name)
Daily Statistichttp://www.dailystatistic.com3NoFollow (2) – Custom anchor text
Best Infographicshttp://www.bestinfographics.info2NoFollow (anchor text = source)
OMG Infographicshttp://www.omginfographics.com2NoFollow (anchor text = source)
NFOGFX (image link)
Infographic Journalhttp://infographicjournal.com0NoFollow (custom anchor text)

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Spying on competitors (helpful, but not always a link-building strategy)

There are instances where you attempt everything but yet fall short of your rival. You have no other choice except to use Guest Posting or Guestographics to help you outrank them.

Spy competitors

I don’t know about you, but I typically enter the URL of a rival to check the link quality. PBNs are typically found there. Nevertheless, you learn the precise strategy he used to succeed.

Please understand that I am not advising you to replicate his links or use the same tactic. I’m only advising you to study his links to determine the kind of links you should build to outrank him.

This is helpful because occasionally people don’t know what kind of connections should be created for a specific niche. Although there are many other ranking variables, such as the age of the site and on-page SEO, links are still highly significant.

Now that 2023 has arrived, the going is only becoming harder, especially for new locations. This technique can be quite helpful at times. Some links are simple to duplicate.

This is a terrific way to beat the competition and develop a stronger link profile.

PBNs and Web 2.0 Link Building

Ok here’s the truth!

Most top-ranked niches used PBNs. People make millions of dollars with specialty sites and flip them without problems using PBNs, which are not white hat SEO.

What is a PBN?

Private Blog Networks (PBNs) are authoritative websites that link to your money website(s) to boost Google rankings. A money website is one you want to rank, meaning it earns money. This can be a client’s website.


Advantages of PBNs

  • Get quality links quickly. This results in quicker ranking.
  • Own the anchors you place.
  • Have complete authority over your links.

PBNs may seem like the simple solution, but Google doesn’t allow them.

There are two options available if you decide to employ PBNs. You can either create your own PBNs or purchase PBN connections from vendors like SeoClerk or Source Wave.

PBNs can be used two ways. You can build your own PBNs or buy them from SeoClerk or Source Wave.

PBNs are difficult and expensive to build.

What happens if you try to flip a niche site using PBNs?

Empire Flippers flips specialty sites. Buy here for the best price. Flippa is inappropriate unless you want to leave everything dirty.

PBNs can flip sites and sell. You must keep those links. You can charge buyers a little fee for maintenance.

Can’t say if PBNs are best. But it looks profitable. Choice is yours.

Web 2.0 Link Building

Web 2.0 link building is nearly extinct. People dislike it.

Al-Amin Kabir of Marketever says:

So far in several of my experiments, Web 2.0 backlinks worked (and very recently, it’s working) really great for me. I built even $2K+ making site relying mainly on Web 2.0 links. (Yes, you heard right, $2K+ site with Web 2.0 links, no PBN, no Thousand dollars OUTREACH/Guest Post).

I used these and they enhance rankings, but don’t anticipate much.

Although free, these are harder to build than Forum links.

Let’s get down to the advantage of Web 2.0

  • Free: Most websites are accessible for free. Concerns such as hosting are unnecessary. You are free to make as many as you like.
  • Control: The links are entirely within your control. The anchor text can be changed.
  • High Domain Authority: The vast majority of the websites have a high authority.

Some useful tips for Web 2.0 Link Building:

  • Use only original content: Google scowls upon plagiarism. Therefore, using unique content is preferable.
  • Make it appear to be a genuine blog. Be sure to include the necessary sections, such as About Us and others.
  • Link to authoritative websites. Include links to other websites as well.

When carried out properly, these can be just as effective as PBNs.

PBNs may seem like the simple solution, but Google doesn’t allow them.

Problems with Web 2.0 Link Building

  • The majority of links are not indexed. They are not accessible through Google Search Console.
  • Unless you intend to outsource them, it is not worth your time.
  • Rarely will you see a noticeable difference in the rankings.

How to make a link building campaign?

When it comes to link building, we often become confused. Should I start with a guest post or stick to geographics?

When it comes to link building, planning is crucial if you’re serious about it.

Do you track your outreach emails? Do you track your links?

No! Not to worry.

Here are a few pointers to prepare:

  • Make sure you start by creating a Google Sheet. Google Docs is fantastic, and you ought to use it. Everything is accessible and can be shared easily across all devices.
  • Create a plan. Prioritize your tasks first, such as deciding which approach to employ first.
  • Compile a list of probable targets. For instance, if a guest post is made, the author’s information is provided.
  • Keep track of their responses. Send them another email if they don’t respond the first time.
  • Make use of Ahrefs or another solution to monitor your backlinks.
  • To have links indexed more quickly, you may also use services like Linklicious.
  • Keep an eye on your ranks as well.

More Link Building Resources


I trust you enjoyed the article. The above-mentioned tactics are sure to work. This would undoubtedly aid you advance link development for specialist websites.

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