Slow and Steady Wins SEO Race
SEO (search engine optimization) these days is considered a bandwagon that nearly all businesses nowadays have eagerly joined. With over 4.5 billion people found to be active internet users as of April 2020, there is no doubt that the World Wide Web has dramatically expanded over time.
With SEO, there has become an obligation for corporate entities to rank higher on SERPs (search engine result pages) as no one can deny that most people use a search engine with trillions of searches made every year.
According to a recent report published at Backlinko.com, Google uses over 200 factors in their algorithms to rank websites, 46% of all searches are for local businesses, and 87% of smartphone owners use search engines daily.
Search engines, therefore, show a central role in producing web traffic, which is why SEO has become almost a necessity for online businesses to survive. However, it’s a slow process and cannot give immediate results.
In fact, instant SEO results do more harm than good. Even big Fortune companies struggle with organic traffic. But, we must know that organic SEO is the right choice, so you better get started now.
Benefits of Non-Paid and Organic SEO
Let’s take a quick look at how non-paid and organic SEO can help you create a dominating online presence:
Ability to Appear Consistently in Results
Let us first comprehend what organic search is and what it entails. Organic search is simply the method where a user enters queries on a search engine to which results are generated in a list form. This list is based on the search engine’s ability to factor in many elements and components that make a result relevant for the users.
When using organic or non-paid SEO, companies basically work upon improving these factors that include faster loading time, user-friendly experience, the value created for the end-user, originality of content, the number of links supporting the domain, or the page, and various other components.
When we put in our efforts to cater to these factors, the results might be slow, but they are quite long-lasting as compared to their counterparts. This means that if even the user is not initially interested in your business, there is a high chance that your business domain would consistently show up on the result pages when searching for a competitor or a similar service.
This gives your business an indirect opportunity to leave countless impressions on them. Maybe after some time, they might feel the need to check out what you are offering, and that is a definite win for you.
Backed By Trust & Credibility
It should be essential to note that Google and other search engines, including Yahoo, Baidu, and Bing have become increasingly stringent with time. Hence any black hat SEO practices where businesses are trying to raise their rankings through unethical means can be instantly reported and taken action against.
Google Panda and Google Penguin, in particular, can be extremely scrutinizing for that matter. Google Panda is used to target sites using spamming methods, while Google Penguin deals with bad links and overstuffing keywords.
If your business is able to rank higher utilizing organic SEO, then it means it has passed both Google Panda and Google Penguin’s judgment. This shows that your business portrays itself using honest means online, and this builds your trust in users and fosters credibility for your business image.
Delivering Relevant Traffic
Another significant difference between paid and organic SEO is that while paid tactics can quickly stack up on your traffic and bring in a lot of visitors to your respective domain or pages, they tend to be high in quantity. Whereas quality is concerned, SEO and organic means of generating traffic are the best.
These bring in users to your domain and selected pages with the intent of acquiring a service or a product to resolve their trouble or to find a reasonable solution for their pain points. On the other hand, PPC and other paid forms of SEO can bring in traffic at times that are not relevant to your domain or the services you are offering.
Comparatively Cheaper Investment
Along with long-lasting results due to its intensity of effort and time required, organic SEO is also a relatively much cheaper option as compared to paid SEO and other marketing gimmicks. Traffic generated by organic means is free, while it does require time and effort.
So if you invest in building a team to cater to your search engine optimization requirements, there is no direct charge for each impression or click. On the other hand, both PPC (Pay-Per-Click) and CPM (Cost-Per-Thousand Impressions) can be costly. In PPC, a company is charged for the number of clicks they receive from users, whereas CPM is charged for every thousand impressions created for users.
Greater Freedom & Leverage
It is also important to note here that while working on paid platforms to promote your business, you need to consider their terms and conditions. These T&C can, at the end of the day, impose a lot of restrictions and limitations on a business to freely promote and optimize their visibility further for audiences.
Hence you are facing a long list of the dos and don’ts which you must abide by to utilize paid marketing, however for organic SEO, that isn’t the case. There is ample space for you to experiment and apply the full brunt of your resources to achieve maximized returns for your efforts.
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Higher Conversion Rates
SEO through organic means also offers you a terrific opportunity to experience significant conversion rates that, at times, can even go beyond paid marketing.
The reason for this lies in the fact that organic traffic is generated when users themselves decide to pursue the achievement of their goals and objectives through the venture. They find your mention on a SERP after they had typed in a query, looking at your ranking they now feel interested in finding out more about your business and what it has to offer.
Hence they are genuinely looking for answers, and this gives your domain the edge of capturing their attention and providing them with what they need. Half of your conversion tactics are already fulfilled, and now you simply have to close the deal with them. Likewise, many SEO specialists in the past have acquired assignment writing service UK to help them improve their chances to score better grades during their learning years.
Rankings are not achieved in a matter of days or a couple of hours. To rank higher on search engines through organic means require at least a period of three to six months. This means consistent effort on your part to perform on-page and off-page SEO.
Off-page SEO usually caters to link-building activities that want to acquire high-quality backlinks and contextual links from high-ranking domains and other sites. All of this process of writing, creating content, and getting it published on various other domains, takes time and considerable effort as well.
However, once the search engine starts to index your entries and crawl your pages, they build upon your rankings. These metrics ensure that you score a robust position on SERPs, which cannot be negated or taken lightly.
Once you build your rankings through organic means, it shows and delivers on your continuous efforts in the past and current times. Thus organic SEO offers a much long-lasting impact as compared to paid tactics as traffic visibly drops once the contract reaches completion or expires.
Organic search engine optimization may be much slower than paid alternatives; however, we should not forget that organic traffic is the primary source of all traffic online. Furthermore, through organic SEO, you can achieve tons of referrals from a single valuable and high-quality source, which is why backlinks and contextual links are still substantially essential to boost your rankings.
SEO through organic means does take time, but it offers you long-lasting effects. For more questions regarding the topic, please free to share your queries by mentioning them in the comment section below.
Samantha Kaylee currently works as the Head of Digital Marketing Team at Dissertation Assistance, the best place for students to ask professionals to write my dissertation UK before the deadline. During her free time, she likes to read popular autobiographies and watch documentaries to increase her knowledge pool.