20 Content Marketing Secrets to Increase Organic Traffic

Content Marketing

Increase Organic Traffic

There’s no denying that links (Open Link in new window) are the lifeblood of the World Wide Web. However, you can’t create sustainable links if you’re not linking to high-quality content. Similarly, we don’t mean hastily written, 100-word blog posts when we say quality content.

Instead, we’re talking about epic content that will set you apart from the pack. The information seekers always return to this content: “Oh, search engine marketing? There’s no question it won’t answer in there. This post on site X is worth your time.

High Quality Content is the backbone of successful content marketing, an essential part of today’s integrated marketing campaigns (Open Link in new window) that work together to produce positive business outcomes. There are 20 Best Secrets of Content Marketing.

Since it is so important, 22% of respondents to a Smart Insights survey thought that content marketing would have the most significant commercial impact of any digital marketing activity in 2016. Though it may seem daunting at first, following these guidelines will have you making viral, epic content (Open Link in new window) before you know it.

1. Implement a Content Marketing Plan and Timeline

Producing new content is essential to search engine optimization but takes dedication and time. Consistent publishing will build an extensive archive of reader-friendly content. A blog is an excellent platform from which you can establish yourself as an industry expert by providing in-depth coverage.

Furthermore, Google rewards consistent bloggers in search results because of their Value in new content. More importantly, having a steady stream of fresh posts means that visitors will spend a lot of time perusing your blog. Ranking well in search engines is directly proportional to the time users spend on a site.

Building an authoritative website takes time, and you may discover that articles you published months ago are now generating the bulk of your site’s organic traffic. After readers have faith in your authority in a specific field, they will look to your website for answers to their questions.

Business blogs can also benefit from anticipating upcoming holidays and events and considering how they might be integrated into the company’s operations.

2. Participate Consistently in Blogs and Social Media

After getting your blog up and running, it’s time to start networking with other professionals in your field. The first step is to investigate high-quality publications in your area. Such publications have a sizable audience that you can leverage to generate links steadily.

Using social media to spread the word about your company is another viable option. You must learn which channels are most well-liked by your target market. Facebook and Twitter are examples of social media sites that successfully cater to many users by fostering conversations about various topics and interests.

To increase organic traffic, tweak your content to work best with your platform. Instagram is just one platform where hashtags can be used effectively. Quora users frequently seek expert advice on a wide range of topics, giving you an excellent opportunity to establish yourself as a thought leader in your field.

It’s important to give readers something to think about and act on when responding to questions, so aim to be detailed and enthusiastic.

3. Dominate Featured Snippets

search engine results pages. An online resource is referenced, and information is provided in this brief passage. It’s better than the top spot, which is about as good as it gets for a blog.

It’s been proven that providing content for Google’s featured snippet increases the click-through rate. Paragraphs, lists, tables, and YouTube videos are the main formats for featured snippets. One strategy for making your content suitable for snippets is to include “How To” sections in your posts.

Not only does Google pull content from lower-ranking SERPs to use in featured snippets, but high-ranking sites are prioritized. Find out what search terms a website is optimized for using a tool like SEMrush or Ahrefs.
Conduct keyword research and analyze the competition to fine-tune your content for featured snippets. One of your goals is to increase the utility of existing options for buyers. Increase your blog post’s organic traffic by including a hook in your snippet, and give your readers more than they expected.

4. Use Data and Metrics to Optimize Your Results

The success of your SEO efforts can be measured and evaluated with the help of data and metrics. Google Analytics numerous features provide invaluable feedback on your site’s performance and demographics. Referrals, natural search, social media, and other links are all sources that this tool will examine.

Aside from the total number of sessions, you will also be able to view the percentage of visitors who immediately leave your site. Your brand’s social media traffic can tell you where to put your time and resources for the best results.

You’ll also find out how many conversions your campaigns are racking up. You can learn how visitors interact with your site by consulting the behavior reports in Google Analytics. Better content and increased organic visits are the results of using this data.

Talk to an SEO expert

If you want to evolve your digital performance and learn more about how our SEO services can help, get in touch with the team today.

5. Improve Your Website’s Meta Title

To compete in today’s market, businesses and blogs must ensure that users find them instead of their rivals when they search for products or services like theirs. Optimizing a web page or blog post requires careful attention to the Meta title, URL, and description.

URLs should be kept short and sweet, and Meta titles and descriptions should be engaging and address the user’s intent when searching with the targeted keyword. It is straightforward but effective.

6. Make Sure you’re Offering Value

First and foremost, always provide something of Value to the recipient. Write a blog post with the end goal; what do you want readers to learn from your work? What sets you apart from the competition if you sell a product or service?

If you provide compelling content, people will return to your site regularly. That’s why consistently delivering fresh, interesting, and thought-provoking content is crucial.

7. Advanced Keyword Research and Target Long-Tail Keywords

Online institutions that have stood the test of time can get away with using both highly competitive search terms and those with a high keyword search volume. However, new websites have a different problem: they need a lot of unpaid visitors to establish their credibility.

As a result of their focus on the user’s intent, long-tail keywords have a high conversion rate despite their low search volume and competitiveness. Try out a few different seed keywords in Google and take note of the auto-suggestions to find new long-tail keywords you can use.

You can keep track of related thoughts as you type these suggestions by making a note at the bottom of the page. Once you know what people are looking for, you can create a list of long-tail keywords to help them find what they need. The phrase “low hanging fruit” makes good use of LSI (latent semantic indexing) keywords.

8. Optimize for Both Readers and Search Engines

Both human readers and search engines Value content that directly addresses their needs. As you focus so intently on improving your search engine rankings, you risk losing sight of your readers. Your readers are the actual visitors, with search engines merely acting as a conduit.

Use first-person pronouns and direct your writing toward your ideal customer. Find out what your readers need by polling them on sites like Quora and Facebook, and then give it to them.

Turn on the comment section if you want your readers to be able to interact with you. Community-building comments require careful moderation and anti-spam safeguards.

9. Link to Social Profiles in Outreach Emails

This is a SIMPLE technique for increasing the number of responses to your outreach emails. To do this, include a link to your social media profiles in your email signature. Seriously. That settles the matter. Also, there is evidence to support this claim.

Together with Pitch box, we analyzed over 10 million outreach emails and found that including a link to a social profile can increase the number of replies by as much as 9 percent. Our findings show that including a link to your Instagram profile is the single most effective strategy.

10. Avoid Keyword Cannibalization

Keyword cannibalization occurs when multiple pages of a website target the same keyword. Cannibalization of keywords occurs when one page steals the audience of another. This may happen if two or more of your pages compete for the same search results page.

11. Keep User Intent At The Top

The term “User Intent” refers to the reasons for a user’s Google search. Google’s ranking will suffer if your content doesn’t meet its requirements. In other words, if your content isn’t giving them what they need, it will result in a negative user experience.

Moreover, Google uses some algorithms to determine if a user has a negative experience and if so, will reduce your page’s ranking. Therefore, whether you’re making minor tweaks to existing content or starting from scratch, keeping the user intent in mind should always be your priority.

12. Focus On Improving Page Speed

It’s crucial in enhancing the service provided to the end user. According to the study, a whopping 80% of visitors who wait more than 3 seconds to see content will never come back. Online stores lose an annual average of $2.6 billion in revenue due to slow-loading websites.

If Google sees users spending less time on your website, it will penalize you in search results. As your website falls in the rankings, fewer people will see it. As a result, natural traffic decreases as fewer people can discover your website.

13. Optimize for Voice Search

In the future, voice searches will be more common than text ones. The proliferation of voice searches is mainly attributable to the prevalence of smartphones. The cherry on top is intelligent speakers like the Amazon Echo, Google Home, etc. The above data suggest that voice searches constitute the majority of all searches.

To avoid falling further behind, you should also adapt your content for voice searches. Voice search queries focus on long-tail keywords (with less competition), so it’s easier to rank for those. Many brands still don’t optimize their content for voice-based queries, which leaves an opportunity you can exploit to improve your rankings.

Investing in voice search optimization now can pay off in increased organic traffic later. I have already created a separate blog on voice search optimization, and you can check it out to dive deeper into this topic. But if you’re pressed for time, I have some suggestions.

14. Regularly Add New Content.

If there is a simple way to increase organic traffic quickly, it’s, in my opinion, content updating. According to my observations and reports, this is the case. For starters, I’ll share what’s been found in the research.

Organic traffic can be increased by as much as 106% by updating and republishing older blog posts with new content and images, according to a report by HubSpot. Let me tell you about my personal history. The position is still bringing in at least 200 unique visitors per month.

After we updated it, we saw a 53% increase in organic traffic. This article is among the top 10 blog posts that bring the most readers to our site. In addition, Google shows it as a featured snippet for one of the keywords in question (position 0).

15. Smart Link-Building

Effective link building can significantly increase your website’s natural search traffic. According to the data, 91% of the pages are not linked to other websites, so they receive no organic traffic. Increasing your content’s discoverability is as simple as including relevant internal and external links.

That means more people will be visiting your websites. According to First Page Sage, a backlink is the third most important factor in Google’s ranking algorithms. There is, however, one thing to remember when engaging in link building.

Incorrect link-building practices can have negative consequences for your website in the form of fines, suspension of accounts, etc. As such, be wary of breaking any rules when constructing backlinks to your web pages.

16. Do Not Overlook Mobile Devices

52.2% of all clicks to websites in 2018 came from mobile devices. The percentage of mobile internet users is now higher than desktop users. Also, you risk losing many customers if you don’t give them a terrible experience.
So, if you do the math backward, making your site mobile-friendly will increase your site’s organic traffic. This is a good illustration of a website adapted for mobile use.

The team at Lean Labs is very serious about mobile technology. It’s simple to get around their site on a mobile device, and everything is neatly laid out and simple to read.

17. Don’t Target Keywords Just For The Sake Of It

Targeting specific keywords is an essential strategy for increasing site traffic. Adding organic visitors is substantial and can be further improved by focusing on particular keywords. However, you risk not only traffic but also conversions if you go after keywords based solely on their CPC or search volume.

This is because you won’t get much use out of creating content for a high-traffic keyword if it has nothing to do with your niche. And you won’t get the increased traffic you were hoping for. As a result, before settling on a set of target keywords, you should always conduct thorough, high-quality research.

18. Start Blogging. The Most Obvious Tip

I can’t count how many times I’ve told you this. Although it isn’t strictly necessary, I felt compelled to include it because it is fundamental to any company’s efforts to increase organic website traffic.

Is there anything besides content that could attract more readers? What other forms of content do you think are superior to blogs? Blogging may be the best option if your goals are to increase organic traffic, cover more keywords, and get more readers’ attention.

It’s no cost to you, produces excellent outcomes, and enhances your standing in the marketplace. However, you won’t be able to start a blog without some preparation. Your blogs will lose readers if they fail to interest their readers. Thus, blog posts demand originality.

19. Listen To Your Current Metrics

The first step in increasing organic website traffic is taking stock of where you are now. The information at the moment. By looking at the data you already have, you can gain a wealth of knowledge in a matter of minutes.

Plus, it’ll make it easier to make sense of this information and develop novel concepts, which usually takes a lot of thinking outside the box. Data analysis reveals the habits and tendencies of your website’s visitors.

You can then make adjustments that are more likely to attract natural visitors. To analyze data, however, you need a few different approaches, so allow me to explain a few of them to you.

20. Analyze Your Competitors, But Don’t Copy Them

If you run a business, you can be sure that you have rivals. Competitors may eat your business alive, but they may also provide invaluable insights.
It’s, therefore, possible to snoop on rival companies to learn how they increased their organic website traffic. BigCommerce has published an excellent article on conducting a market analysis. If time is short, however, consider the advice presented here.

Conclusion

You now have all of our insider knowledge and secrets for increasing your site’s organic search traffic and attracting a flood of new visitors. Now that you have these marketing tools at your disposal, you should be able to replicate, if not improve upon, our remarkable success.

It doesn’t matter if you’re creating a lengthy piece of epic content, a killer visual asset, or a combination of the two; if you make sure that it’s the best of the best, you’ll give your site the best possible chance of achieving maximum results and landing quality, lucrative backlinks that will last.
To increase organic website traffic, is there anything I forgot to mention (and I’m sure there is) or anything you’ve found effective? Although CONTENT IS KING, it is subject to being dethroned by the audience.

If you take care of your readers, they will continue to praise your content, and you will rise to the top of search engine results pages (SERPs). Don’t think that repeating a keyword a dozen or so times in a blog post will automatically boost its search engine rankings.

You need a well-rounded plan to dominate search engine results pages (SERPs), increase your website’s organic traffic, and multiply your business’s revenue. By implementing these strategies, you can strengthen your SEO effort and increase your visibility in the coming year.

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